Case Study: Shortfundly, a platform for creative filmmakers.

Objective:

Shortfundly is an online platform for creative filmmakers. Shortfundly wants to enhance all your quarantine life in a better way, therefore they wanted to promote the brand in India during this season. The firm wanted to facilitate the brand and logo among its target audience, to achieve higher levels of familiarity. (The target audience for Shortfundly is mainly Indian users.)

Solution:

To address all the target audiences in this quarantine especially all the movie buffs and those aspiring filmmakers, longing for an engagement to social media. They have an existing app comprising a huge pile of exciting offers for the upcoming filmmakers to connect with the filmmaker’s community. Reviewing a short film and promoting the film among the competitive sector with a decent number of audience is fetched easily through Shortfundly. And also to execute the goal in a cost-effective manner is well maintained in Shortfundly. All the subscription packages are less charged with more perks and benefits in them. The motto of the team is to enhance social engagement among the filmmakers through their social media sites and also through engaging film posters with the short film review. They want to renew the system by discovering many pioneers in this existing field.

Execution:

In order to implement the former laid solutions, the team is emerging up with various initiatives in the system. And also to fix the primary objective, the social media engagement among the filmmakers.

Few good initiatives that were worthwhile to the particular seasons were Republic day sale, Valentine offers, Quarantine film making challenge, Women’s day sale, and also the recent mother’s day sale- (which is currently extended till 29th May).

And versatile collections of various genres and also a diverse regional set of short films are set forth to the community. On the whole, Shortfundly is a complete network for young and budding short filmmakers and also a boon for those who have a quest to get into filmmaking.

They enable a vast connection between the filmmakers and also with the society of film making. The basic complication of short filming is about reaching out to the audience. This misfortune has been cleared out through the outcome of this wonderful platform.

Even aspiring artists are benefited through this firm, the audition updates for films are sent to the respective WhatsApp number, upon availing the corresponding subscription package.

They also offer various programs for students like Shortfundly Student Partner (SSP), a 70-day transformation work-from-college program aimed at building the leaders of tomorrow. The same way the influencer program and affiliate program are also set forth among the users.

Starting from building a crew to short films to renting filmmaking equipment, top to bottom everything is confined to Shortfundly. The review is alternatively handled and moreover, the short film link shared in Shortfundly social channels like the Facebook page (with almost 35,000+ followers) and also among the WhatsApp groups.

About Shortfundly

Shortfundly is an online media company that curates and shares the best short films and stories from India through our global multi-platform network. Our video and editorial platform enable a global audience to easily discover, watch and share unique stories from India anywhere on their desktop and mobile devices.

Our vision is to continually grow the community of short film audiences to enable a wide and accessible market reach for short films and become the leading micro-cinema/short film platform for India.