The OTT platforms of today have significantly reduced the amount of pirated content. Online content leaks are thought to cost OTT platforms 30% of their annual revenue. With tools like CDNs and stream revocation, OTTs retaliate.
Despite the fact that data breaches can pose a threat to national security, 86 percent of them are motivated by financial gain, and 55 percent of them are the work of organised crime rings, according to Verizon’s annual data breach report.
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Platforms for streaming video are looking at cutting-edge security techniques to make their services impenetrable to piracy. Online content leaks are thought to cause OTT platforms to lose 30% of their annual income. The COVID-19 situation, according to analysis by ZEE Entertainment’s OTT platform “ZEE5” from last year, caused a significant increase in piracy on the platform.
Additionally, according to the founder of Divo (a digital media and music company with content partners like film production companies), OTTs had a small but significant impact on piracy prior to the epidemic. Comparatively speaking, fewer pirates were downloading than previously.
The Salman Khan film “Radhe” serves as a recent illustration of OTT video piracy. It was leaked online immediately after its release. Film industry observers point out that because online pirated versions of the movie were so readily available, piracy has not only hurt domestic revenues but also overseas collections
A research from Digital TV Research estimates that by 2022, piracy will cost Indian OTTs 3.08 billion USD. In a recent interview, EY India, Partner, Forensic and Integrity Services, stated that while there are ways to combat digital piracy, OTT operators have other priorities because of the pandemic. This is why OTTs must combat piracy consistently and that it cannot be a one-time endeavour.
How Netflix Attempted to Combat Content Piracy
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