Best OTT Platforms in India and Their Advantages.

Posted on by Shortfundly Staff
Top 11 OTT platforms, subscriptions and service Providers in India
Estimated read time 8 min read
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Best OTT platforms in India:

What is OTT? 

Over-the-Top commonly known as OTT is the word nowadays most said by movie lovers. The day does not come to an end if one hasn’t opened any of the OTT applications. OTT provides the movies, web series, and television commercials to your hand if you have the internet. 

OTT impact in India:

Indians commenced their OTT journey a lot and a lot in the time of pandemic 2020. During the period of March to July subscribed users have piled up in our country. Theatre experience is an unbeatable experience in India. But, OTT has taken over the duty of theatre to its shoulder and started providing OTT content to the audience. $700million is the revenue in the year 2020 surpassing in India as Rs.50,92,09,75,000. It is expected to revenue up to $1.6billion (Rs.1,16,38,79,20,000) in India.

Advantages of OTT:

Screenwriting is an endangered creative job in every country. When OTT is born screenwriting has become an eminent role in initiating OTT. “Content Speaks” is the bilingual word that resonated with the healthy side of OTT. Binge-watching is the pop culture of Americans. Weekends are considered lengthy in India. Later few years we Indians adapted their culture in rare cities, now the entertainment virus has been spreading to every human being. OTT lessened the burden of waiting for the next episode in a web-series, waiting for the time for films to release in theatres.

Economy of OTT in India:

Reliance Entertainment is the seed for the growth of OTT platform in India, in 2008 by launching BigFLIX has given access to both television and online medium simultaneously. By 202, paid subscribers of India are shifted to 29million users from 22.7million. The robust growth of OTT expects India to top the sixth position in the world for the highest OTT users in 2025 with a 10.2% increase in revenue.

Speciality of OTT:

Looking at the stunning growth, Indian filmmakers, screenwriters and producers are more interested in dwelling in the OTT platform. In the additional benefit of getting rid of the Indian censorship board CBFC(Central Board of Film Certification) To make original content with creative skills, implementing the new methodology, and having a space for the screenwriting and liable making, OTT gives the entire freedom for these fields. 

OTT Platforms in India:

  1. Netflix
  2. Amazon Prime
  3. Hotstar
  4. SonyLiv
  5. Zee5
  6. Shortfundly
  7. MX Player
  8. Voot
  9. SunNxt
  10. Jio Cinema
  11. AltBalaji

Subscriptions & Hosting Solutions:

Every OTT Platform has 28 days or 30 days free trial to give the audience their content, delivery of shows, and number of innumerable films to attract them. A free trial is not enough to surpass the happiness, it does some magic to become a paid subscriber in at least one of the OTT platforms.

Netflix:

The world’s famous Netflix cross in everybody’s mind once for the day. This is one of the Best OTT platforms in India. It has 1 Billion+ download in the Playstore application and 200 Million+ paid subscriptions worldwide. Netflix is a completely ad-free experience compared to other OTT platforms. Netflix production company located in Los Gatos, California provides the spectacular streaming method on multiple devices: mobiles, laptops, tablets, television, and PC simultaneously. Web-series lovers have a special place for Netflix in their hearts. Every world-famous web series is incomplete without the face of Netflix. Rich English and compatible download methods spotlight Netflix. According to the subscription plan, the number of devices can be viewed at the same time. The least subscription starts at the rate of Rs.200/month. 

Amazon Prime:

Amazon Prime is the by-product of Amazon e-commerce (shopping) It provides the add-on benefit of accessing Amazon Music. The prime subscription in e-commerce platform brings forth the great beginning to Amazon prime. Indian prominent contents are delivered by Amazon prime to wide users in the form of intriguing web-series and eminent movies. Prime delivers the Indian best originals and instituted the platform for standup comedy as Comicstaan. Amazon prime put the best scope on top by reviving the gem of old Indian cinemas. If you count on the best Indian cinemas and you couldn’t find watching it, go for Amazon prime. It is for you. The least subscription available in Amazon prime is Rs.129/month. 

Hotstar:

The words bring the image of Cricket to our eyes. Hotstar is the storehouse of non-fiction shows, comedy, commercials. Has tied up a network featuring the shows from Star & Sony televisions group of channels. If you look for pure entertainment, have to beat up the time with the banter of joy go for Hotstar. Hotstar has the superlative aim to gather the child audience and teen audience to their platform by partnering Disney with them. Pandemic 2020 made Indian subscribers peak to 6 million to 8 million among 25 million users of Hotstar in the world. Airtel and Jio give a great offer to the Disney+Hotstar VIP subscription by recharging their minimal plan of Rs.401 both the dues. The best and least annual plan among global OTT, Hotstar gives the best annual subscription compared to other platforms. VIP subscription for Rs.399/year and Premium subscription for Rs.299/month and Rs.1299/year.

SonyLIV:

Sony pictures networks one of the finest works are delivered through SonyLIV. This is one of the Best OTT platforms in India. You can find Indian (every language, esp. Tamil and Hindi) evergreen movies in SonyLIV. Scam 1992, Your Honor, JL 50, Undekh, College Romance are some of the best web series you can catch up on SonyLiv. As with Amazon Prime; SonyLIV can be accessed if you have Flipkart Plus and if you are a user of Jio and Airtel. Can watch SonyLIV originals for free. 

Shortfundly:

Shortfundly, the OTT platform bridges the golden opportunity to every aspiring filmmaker. This is one of the Best OTT platforms in India. An upcoming age of OTT platform pays higher revenue than Youtube to the short-filmmakers to their film. Also, it depends upon the subscription plan methods. To deliver their content as short films, pilot films, and microfilms, Shortfundly is a heaven ticket to showcase the talent through their distribution. First-time movie makers have the chance to lift their work through Shortfundly. It is a wide community of movie lovers where encouragement and a sea of ideas are found. A film festival, film auditions for a movie (including casting, singing, choreograph, etc., required for a film) Shortfundly is the best source of all. You can also reach your audience through other platforms even though you are part of Shortfundly. Every shining star has a specialty of its own. Likewise, Shortfundly gives the original copyrights to the makers, content creators, they hold the right for their property (films) and can reach the audience through Shortfundly. 

Sponsored Short film from Shortfundly:

SunNxt, MX Player & Jio Cinemas:

Both the OTT platforms hold the identical hosting experience from the channels partnered with them. Sun TV network films are found in SunNxt and as well as in MX Player. MX Player has adapted a few books into the original series on their platforms. Such as Stranger trilogy fiction books into Hello Mini, web-series.  If you are a subscriber of Jio, Jio Cinemas has easy-breezy access.  

Hosting Solutions:

A modern platform has a bit of a traditional method of approaching to host your film in fabulous OTT platforms to reach a wide audience beyond the language.

OTT Platform has a higher requirement as follows,

  • Content must be fresh, creative, engaging, and new to the watchers. If all among are present it is absolutely a green signal to move further. Or at least a single element in the above list is required to move further.
  • Making a film equivalently with the theatre experience is much beneficial to the team to enter their film into OTT. 
  • Post-production and production quality is the superlative element that makes your film shine to get in through the OTT platform.
  • A film that shades like a short film, a documentary film, made by iPhone doesn’t have a chance to knock it in OTT platforms. 
  • The next and foremost step is to search for the right distributors and sellers working in the OTT platforms. 

If you are capable of pulling off the above-said crisis you are half crossed the ocean to reach the destination of premiering your film in OTT. 

Reaching out to Creative Head, Content Marketing, Creative Editorial, Executive Producers, Marketing Analyst, or Chief-Marketing Analyst to one of the OTT platforms you are heading for to publish your film can pitch up your work if you approach them.

Healthy content and extraordinary making always have a green-signal to every OTT platform.

This Short film review Credit goes to Sriprakash Sankaran. 

To watch more premium short films refer shortfundly

Also read short film review post from shortfundly team:

About Shortfundly

Shortfundly is an online technology and design-focused, data-driven platform company that curates and shares the best short films and stories through our global multi-platform network. Our video and editorial platform enables a global audience to easily discover, watch, and share unique stories anywhere on their desktop and mobile devices.

Our vision is to continually grow the community of short film audiences to enable a wide and accessible market reach for short films and become the leading micro-cinema/short film platform.

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