About Tips to Market Your Short Film on Instagram
Progression and Promotion are the two essential ‘P’ factors to reach a wide range of audiences. Make the perfect promotion to justify your time of progression for your film.
If you are a filmmaker, in need to promote your film, here are self-reliant ways to reach the audience. Facebook, YouTube, Instagram, or whatever medium you have been chosen to promote your work, the ‘only right way of approaching can bring the impact’. Instagram is a wildfire platform nowadays among people. Without an hour of being on Instagram, 80% of people’s life is incomplete a day.
After 2018, Instagram has taken a toll on Facebook. Due to the enormous number of users on Instagram. Posts (high definition or professional photographs or videos), Reels, and Stories of Instagram are the three prominent weapons to be used in Instagram. Methods of ‘how to use’ and ‘when to use’ of posts and reels are briefly detailed.
Sponsored Tamil short film from Shortfundly OTT:
Way 1:
Posts of photos are the first and foremost step to approach the promotion. Setting up a range of audiences is easy if your profile has fabulous posts and engaging factors to attract them. Photophiles dominate Instagram. From the invention of photography, a Photo is an attractive tool, influencing the medium to have a look at it for more than a second.
Setting up a professional Bio of the Profile helps people to reach you easily. Another set of identical people will reach out to you and can make smoother communication. Building a portfolio is the beginning stage of promoting the film. Relevant photographs, like first look posters, working stills, behind the shots, in the frame photos are the influential factor to talk about your film. Acclimatized followers of your account can share your post with their followers and friends. You can make a story on it and re-mention the people who mention you in their profile story.
Way 2:
Does a short film need a teaser or a trailer? Of course, it should be.
Creating videos is the next big step to reach the third-person audience from our profile. Make an attractive glimpse of your film. Either a mind-blowing trailer for your film or a spellbound teaser. A hint with no details can create a buzz among the audience. To survive the pulse of the audience till the release of your film is healthy but heavy to carry on. If your teaser or the trailer is about two minutes and falls below it, you can post it as a video in your Instagram profile. Setting up your video resolution for teaser or trailer is a must to make it legitimate for the followers on Instagram. This is one of the tips to market your short film on Instagram.
Way 3 :
Common Rule! What is a common rule? What is common among Instagram users to reach other Instagrammers. #Hashtags. A relevant and appropriate hashtag helps you to reach the fourth audience. The fourth audience of Instagram is the people who have zero connection with you before but now reach you to communicate with you, interact about your work, appreciate your work in your profile through the careful hashtag you use. In a study of Instagram statistics, using twelve and minimal hashtags helps eminently to reach the audience. Anything huge is a burden to carry out. Likewise, using hashtags for just getting an income of likes for your post doesn’t serve you anything good. Appropriate and exact hashtags (#) about your work can imagine the community of people to reach you.
Way 4 :
Titles, Tags and Mentions…
Titles of the post, video… Tagging the persons associated with you, people who worked with you, and the communal page of your production page or film page… Mentioning of the people in the video, the makers and technicians are a cup of coffee to be served to the audience. A proper post of following these protocols of titles, tag, and mentions look professional. An exact title should be written without adding adjectives. Like headlines in a newspaper, make your title for the content a hotline. If a random person views your post, story, reel and doesn’t note down any of your names, the head title of the content helps him to regain watching your work. A strong title assists people to talk a word about your work with their friends and followers. This is one of the tips to market your short film on Instagram.
Way 5 :
The fifth and trending way is to create a reel. The reel is also a wheel to run it far and further. Reels have a set of duration to get uploaded. 15min video is the most possible and practiced duration a reel can withstand. You can upload it through a mobile device. If your duration is more than fifteen minutes (15) but up to sixty minutes (60) you can upload it through a web-based Instagram. Desktop is the device suggestible. 15 minutes duration video has the capacity of 650MB and more than fifteen can have 3.6 GB to get uploaded in the reels. The reel is way better than the videos of Instagram. Reels are more recommended to other users rather than videos on Instagram. The Reel is identical in the procedure of making a post on Instagram.
Way 6 :
Promoting a campaign is a must. Photos, videos, stories, reels are the preparatory weapons to win the battle of promotion. You can create a promotion through Instagram with the help of these communal posts for your film. Setting up an audience for your promotion is optional. Either you can choose your set of audience, according to their gender, age, the field of likes, location. Or Instagram will give you a set of audience according to your need (i.e, based on the posts you made, posts you shared made by you, the stories you have updated.) Always add your movie’s link in the bio of your profile and at the end of the post, you have to promote on Instagram. With a keyword, ‘Link to watch the film:’.
Promoting a story on Instagram is way easier than other tools on Instagram, as you can directly add up your link to the film with a link option in the story. A swipe away from your film to watch it on Instagram concise YouTube. This is one of the tips to market your short film on Instagram.
Way 7 :
Interaction is healthier for any form of business. Reaching out to the audience of your film, hearing out their opinions, cheering them up with your work, Live is always there to save you. Grid Live with your fellow technicians with an audience boost up the viewers for your film. Last but least, you can run ‘Open Message Box’ with your followers. ‘Ask Me Anything, ‘Let us talk or discuss’ ever work out if you have less than a few followers.
Way 8 :
Running a campaign from other pages to promote your work is like a tie-up business and a friendly gesture to reach out to a wider audience. Ever think about what if friends of friends and friends of followers have closure for our work in a way of the catwalk. Perhaps, building a relationship with your neighboring community page adds value to it. Neighboring page’s post about your film, their share of post and story about your post brings more attention to your film on Instagram. In those ways, tagging your profile and mentioning the prominent technician helps the audience to reach you for your film. This is one of the tips to market your short film on Instagram.
Way 9 :
The Last and the best marketing strategy of your film on Instagram is to run campaigns with the neighboring community pages about your film, making an Instagram promotion. Sharing of your posts and reels, by your friends, and friends of friends are the fertilizer for the seed you have created to promote your film. Always cautious to add the film’s link at the end of the post and bio of your story, make a strong and recognizing title of your posts, the caption of short words, and relevant hashtags to promote your film on Instagram.
I hope you like these promotion techniques. Feel free to share with your friends and colleagues.
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About Shortfundly
Shortfundly is an online technology and design-focused, data-driven OTT platform company that curates and shares the best short films and stories through our global multi-platform network. Our video and editorial platform enables a global audience to easily discover, watch, and share unique stories anywhere on their desktop and mobile devices.
Our vision is to continually grow the community of short film audiences to enable a wide and accessible market reach for short films and become the leading micro-cinema/short film platform.
