About How to Promote a Film on Social Media
Social Media is a great platform for all types of promotions, advertising, and marketing of any product. But still, there are a few techniques you need to grasp before you start to explore on the internet. Let’s roll down the list and start to promote.
Make them up in your organizer and work towards it persistently to achieve them.
Summary:
Mark Your Voice.
Each film is made under a specific genre. It would better to stick to it when it comes to the concept of promoting the movie on social media too.
Keep identity consistent across platforms.
The way you choose to portray a film should be the same throughout all the social media platforms. Consistency is the key.
Mark Your Voice.
Each film is made under a specific genre. It would better to stick to it when it comes to the concept of promoting the movie on social media too. Splashy and dashing colors, high contrast images could gel well with a fantasy genre movie, not with a romantic one. Try to hit the right tone for the movie before portraying it into social media.
Don’t Miss the Chance
Keep identity consistent across platforms.
The way you choose to portray a film should be the same throughout all the social media platforms. Consistency is the key. Instead of being confused, the audience must have a clear idea of what you wanted to convey to them. A movie’s success also depends on the level of consistency maintained throughout the promotions.
Stay focused and organized.
An average person uses social media for about 144 minutes a day. The average time spent on social media has increased by 2 mins from the previous year. Instagram, Facebook, YouTube, and many other social media platforms act as a powerful tool for marketing. All these apps are found by default on everyone’s phone. With a million Facebook pages, YouTube channels, trying to sell their own product and wanting your screen time badly. Considering all these aspects it is important that you stay focused and organized with all the posts and shares on your social media pages. These are the ways to promote a film on Social Media
Organize what to post.
When you are casually scrolling through the feed of your Instagram, you tend you go past most of the post, wondering what made follow that page in the first place. Your followers must not start to regret about the posts from your page that they come across every day. Please make sure that you are organized with your post so as they reach a larger audience. You can make your post attractive by posting a good edited high-quality pic, experts from an interview that would want the people to watch the whole interview, funny and meaningful memes, etc.
Make the best use of social media profiles.
The best way to use Facebook
Facebook is daily used by over a billion active users. It is one of the perfect ways to reach more audiences in a short span of time. Well, if your film is due for release and you are on a tight budget, Facebook is the perfect platform to showcase and advertise in your film. Upload videos and posts regularly so as to reach a large number of audiences. Please create content on Facebook that you would love to see.
Tweet as much as you like
With more than 300 million active users every day, it is one the platform where you can build a relationship for a career of yours. Following the right people on twitter lands an opportunity out of nowhere. Tweet as much as you like, there is no limitation here. Consider your twitter id to be the identity of yourself and let it grow accordingly.
Also Read: Shortfundly partners with Cinews for ‘Quarantine Movie Making Challenge’.
YouTube is for the masses
YouTube is the best tool for discovery. If you are a budding director, start your own YouTube channel along with the help of the production unit and let it grow over time. You can also use it as a platform to uploads your coming film-related teasers, trailers, and experts from the movie. It is really a great platform for promotion. Reaching a large audience has a huge effect on your film. These are the ways to promote a film on Social Media
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About Shortfundly
Shortfundly is an online media company that curates and shares the best short films and stories from India through our global multi-platform network. Our video and editorial platform enable a global audience to easily discover, watch and share unique stories from India anywhere on their desktop and mobile devices.
Our vision is to continually grow the community of short film audiences to enable a wide and accessible market reach for short films and become the leading micro-cinema/short film platform for India.