These may be “N” number of things we need to think while making a short film. Forming right team with right skill set. Even more critical element is raising funds for new short film project. Here’s some the tips you can follow and raise funds as quickly as possible.
1. The pitch deck
Keep the pitch deck to no more than 15 to 19 slides. The most important slides are the ones related to the story line (i.e., full script), making tools and equipment, cast & crew (i.e., team), market, and the amount that you are raising. Ultimately you will need two different sets of pitch decks. One version will be with a lot of text and information which will be shared with people via email. The other version will be the pitch deck that you present to investors in person with much more visuals. Having more visuals will contribute to having investors focused on you.
2. The Follow Up
Basically an investor will invest when the dots of your story connect over time. Lets say when you meet for the first time with the investor you explain / narrate your full story line. If a few months down the road you reach back out to that same investor and demonstrate that you‘ve accomplished many of the promises you are one step closer to getting that investor REALLY excited. Meeting investor with teaser / trailers ready for your film. It make more comfortable to meet them again.
3. Do Your Research
Filmmakers or short film directors or any one from the team should understand what is the investment thesis of the investor they are meeting with and other feature films / short films has invested in.
4. Never say you are fundraising unless you have a lead investor
One of the biggest mistakes filmmakers make is when they tell an investor they are fundraising without having a lead investor that has established the terms of the round. Unless you have a lead investor never say that you are in fundraising mode. Some strategies to put the terms in place include doing a syndicate yourself in which you establish very attractive terms for investors or perhaps bringing your ideal investor as an adviser and get her excited to lead the round once she gets to know you, the team, and the short film.
5. Master the art of listening
When you are raising capital funds for your short film, you are always going to get the same type of questions with regards to your film over and over again. Some of these questions will help you understand where you are weak. You will need to listen enough to understand where you need to apply a correction. Such correction will be applied to either the story that you are going out with when meeting investors or to the short film itself.
6. Be grounded with the numbers
It is a big no no to not have a clear understanding of your numbers. This involves amount spend for film making, for marketing and so on. Filmmaker need to understand they will be managing other people‘s money. For that reason the short film filmmaker / directors or any one from that film making group needs to give confidence to the investor so that they can trust you with a capital investment.
7. Have a good amount of confidence
Without confidence there is nothing. Investors also smell desperation from very far away. As a filmmaker, you will need to be optimistic and to have that level of confidence where you know that everything will be alright no matter what. It is critical to never be attached to an outcome. There is not one single plan to succeed. There are actually many roads to get to the finish film project.
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