Over the past week, both Hollywood releases, Barbie and Oppenheimer, have been immensely profitable for their producers. In India, the doll-themed film, Barbie, has already earned $5.1 million, while Christopher Nolan’s biopic, Oppenheimer, has surpassed $13 million at the box office within ten days of their respective releases. Globally, Barbie has grossed an impressive $700 million, while Oppenheimer has made $400 million.
Directed by Greta Gerwig, Barbie had a solid opening in India, collecting $600,000 on July 21. On the other hand, Nolan’s film made an impressive $1.8 million on its first day in the country. Both movies have consistently topped box office charts worldwide. Surprisingly, in India, Oppenheimer performed better despite facing some controversies. But why?
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Sociologists propose that Oppenheimer’s triumph over Barbie in India could be attributed to prevailing societal attitudes among Indian men. These attitudes may lead them to prefer themes represented in Oppenheimer, while potentially overlooking the pro-women ideas portrayed by Barbie. As a result, a higher proportion of male audiences, especially college-going kids and teenagers, are observed attending Oppenheimer screenings. Additionally, the restricted accessibility of theaters for young Indian women, especially beyond 7:00 pm, might have played a role in decreased ticket sales for Barbie. However, it is essential to acknowledge that Barbie is still a commendable movie despite these factors impacting its box office performance.
The “fear of missing out” has played a significant role in driving this unprecedented demand for advance tickets in India. Movie enthusiasts have expressed that such anticipation for a film is a first for the Indian market, highlighting the strong appeal of Oppenheimer to the audience.
While Barbie may dominate in Western territories, Oppenheimer’s captivating storyline and the allure of the IMAX format have given it a distinct advantage in India, making it a formidable contender in this cinematic rivalry. As the battle for box office success continues, it is evident that each film has found its unique audience, creating a spectacular show in the world of cinema.
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