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In the ever-evolving landscape of digital entertainment, the rise of Over-the-Top (OTT) platforms has transformed the way people consume content. India, with its vast population and increasing internet penetration, has witnessed a surge in the popularity of OTT platforms. Among these, Shortfundly emerges as a pioneer, introducing its innovative OTT Marketplace. OTT Advertising in india growing rapidly.

Understanding Shortfundly OTT Marketplace

Shortfundly, renowned for its platform catering to short films and independent filmmakers, has now expanded its horizons with the launch of its OTT Marketplace. This marketplace serves as a comprehensive platform for content creators, advertisers, and viewers alike.

Seamless Integration for Content Creators

For content creators, Shortfundly OTT Marketplace offers a seamless integration process, allowing them to showcase their work to a wider audience. Whether it’s short films, web series, documentaries, or any other form of digital content, creators can leverage this platform to gain visibility and recognition.

Targeted Advertising Opportunities

One of the key highlights of Shortfundly OTT Marketplace is its targeted advertising capabilities. In a diverse market like India, where consumer preferences vary significantly across regions and demographics, targeted advertising plays a crucial role in maximizing the impact of promotional campaigns. Through advanced data analytics and audience segmentation techniques, advertisers can precisely target their ads to relevant audiences, ensuring optimal engagement and conversion rates.

Enhanced Viewer Experience

Viewers, on the other hand, benefit from an enhanced and personalized viewing experience on Shortfundly OTT Marketplace. With a diverse range of content offerings spanning various genres and languages, viewers can explore and discover new content that aligns with their interests and preferences. The platform’s user-friendly interface and intuitive recommendation system further enrich the viewing experience, making it easier for users to find content tailored to their tastes.

The Impact on OTT Advertising in india Landscape

The launch of Shortfundly OTT Marketplace marks a significant milestone in the OTT advertising in india landscape. By providing a platform that bridges the gap between content creators and advertisers, Shortfundly aims to revolutionize the way advertising is done in the digital space.

Empowering Independent Content Creators

Independent filmmakers and content creators often face challenges in reaching their target audience and monetizing their content. With Shortfundly OTT Marketplace, these creators now have a platform where they can not only showcase their work but also monetize it through targeted advertising partnerships. This empowerment of independent creators contributes to the diversity and richness of content available to viewers.

Driving Innovation in Advertising Strategies

The targeted advertising capabilities of Shortfundly OTT Marketplace open up new possibilities for advertisers to innovate their advertising strategies. By leveraging data-driven insights and audience segmentation, advertisers can deliver highly relevant and impactful campaigns that resonate with their target audience. This shift towards more personalized and targeted advertising not only improves the effectiveness of ad campaigns but also enhances the overall viewer experience by delivering ads that are more relevant and engaging.

Ready to start advertising on shortfundly?

Conclusion

In conclusion, the launch of Shortfundly OTT Marketplace represents a significant advancement in the Indian digital entertainment and advertising landscape. With its focus on empowering content creators, providing targeted advertising opportunities, and enhancing the viewer experience, Shortfundly OTT Marketplace is poised to redefine the way content is created, distributed, and consumed in India’s burgeoning OTT ecosystem. Shortfundly making OTT Advertising in india very easy.

Also read this article: Unlocking the Top 5 Essence of India Film Festival Goa: A Celebration of Cinema

What do ads on shortfundly look like?

shortfundly currently offers a text-based advertising unit, which can be created using shortfundly’s self-serve ad manager. This unit delivers high value for advertisers because it fits contextually with the content on shortfundly. Shortfundly supports video ads specific to OTT Advertising in india.

The advertiser provides:

Your profile name: “Promoted by [filmmakers name OR film-banner/ producer name]”.
Headline text up to 65 characters in length. The text must be a statement. It must be a title for the short film.
Description text up to 105 characters in length. The text must be a statement about the short film.
The desired call to action, shortfundly offers options such as Watch now, Share, and more.
A display URL next to the call to action.
Additionally, filmmakers social connections to help get more connections in social channels.
The landing page URL where the ad takes people.

How do I get started with OTT Advertising in india via shortfundly?

Shortfundly offers a self-serve ad manager for all approved whitelisted advertisers. Advertisers can do everything from creating and optimizing ad creative, setting and adjusting their budget, to exporting campaign results in real-time. OTT advertising in india looks for next level innovation.

Get started within minutes: set up your account, create your ad, choose your category targeting, set your budget, then launch!
Manage your campaign in real-time: adjust your budget and CPC bids whenever you like, easily pause or re-start your campaign, view and export results in real-time.
Optimize your campaign: test ad copy, try out new categories targeting, target different locations. Start to advertise with the Shortfundly platform today

FAQ’s

Where do ads appear?

Ads are currently only available on short film video viewing pages on shortfundly.

How many ads appear on a page?

The number of ads on a page is relative to the amount of content. As of now, we will show only one ad per page. video viewing pages with more content will often be eligible for more ads than video viewing pages with less content.

Which targeting options are available?

Advertisers can currently target by categories, platform, and location. They can also exclude certain categories and locations from showing their ad. Start to advertise with the Shortfundly platform today.

Categories:

Ensure that your ads reach the right people by selecting relevant Categories for your campaign.
Choose Categories that align most with keywords that people typically use when searching for information about short films and film festival events.
Identify keywords within your ad copy that might be relevant and aligned with Categories that already exist on shortfundly.
Look for keywords that you’ve used on other advertising platforms that have been effective and could translate well into pre-existing Categories on shortfundly.

Device Platform:

People use shortfundly fairly evenly across desktop and mobile, which includes both the mobile app and browser products.
Ads can be targeted to mobile users, desktop users, or both.
Advertisers can split their campaign to track performance by platform.

Location:

Ads can be targeted by country, state, city, or zip code.

How does pricing and campaign delivery work?

Advertisers buy ads on shortfundly using an auction that considers multiple factors such as the advertiser’s bid, their ad quality, as well as the estimated rate of actions that shortfundly thinks users will take on your ad. Your bid is the maximum amount you want to pay for each click.

Once you’ve added your desired Categories, locations, and platforms to an ad set, shortfundly provides a suggested CPC bid. Bidding at or above this level will maximize your chances of winning more auctions and getting more clicks. But it’s in your best interest to bid the amount a click is worth to you.

Since shortfundly charges on a Cost Per Click basis, you’re charged only when a user clicks on your ad. The amount you get charged is the resulting winning CPC of each auction, which will be at or below your CPC bid.

You set your budget at the campaign level.

How does conversion tracking work?

shortfundly provides an image pixel for each campaign to track a single conversion event. Setting up an image pixel is highly recommended to optimize ad delivery toward higher value audiences(filmmakers & movie buff).

What kind of reporting is available?
Advertisers can view impressions, clicks, conversions, and spend in the shortfundly ads manager. Reporting is available at the campaign, ad set, and ad level.

How does shortfundly handle invoicing and payment?
When you’re charged depends on the payment method you’re using to pay for ads. If you are using the self-serve billing options, the frequency of your charges also depends on your billing threshold.

When you first start running ads on shortfundly, we charge when your spending meets specific billing thresholds. As per industry standards and shortfundly follow best practices in pricing thresholds. The first threshold is $25 and rises with each successful charge to $50, $250, $500, and $750. You are charged either when you hit your current billing threshold, or on the first of the month, whichever comes first.

In the billing section of the ads manager, you will see an option to manage your payment methods. You can add or remove your payment methods here. shortfundly currently accepts credit and debit cards, or arrange to bill by monthly invoice.

For more queries, visit us https://www.shortfundly.com/contactus