There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet. Some of them are highly underrated. Let’s see a brief of the Underrated Indian Streaming Platforms below.
Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes – COLORS (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures, and MTV Indies. It offers the biggest TV Shows, Blockbuster movies, toons, and VOOT originals.
2.) ALT Balaji:
ALT Balaji is an ad-free subscription-based service which is a product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of Rs.300 per year. With this platform, Balaji wants to venture into clutter-breaking content and have something for everyone. It is catering to the lack of content that is not only for Indian residents but also for those living abroad.
BigFlix is Reliance Entertainment’s subscription-based movie streaming service. Last year in April, the platform got revamped and now has a subscription fee of Rs.50 per month after a month free trial. The service offers five user profiles, and HD quality streaming on up to five devices simultaneously.
4.) Sony LIV:
Sony LIV is an OTT service launched in 2013 which is developed by Multi-Screen Media. It is a mix of free and premium content and has partnered with SPI International to showcase seven more international television channels across different genres, in addition to the existing five. Its premium content comes at a subscription cost of Rs.99 per month. It offers viewers shows from the Sony stable – SONY, SAB and MAX. Apart from enabling viewers to view current shows, Sony LIV will also allow subscribers to watch past episodes and movies and special events.
5.) Eros Now:
Eros Now is the OTT arm of Eros International which launched in 2015. The platform is working on building content around the parent firm’s library of Bollywood movies besides creating a plethora of original content which is both in Hindi and English. It is also focusing on creating digital-first movies. It is a homegrown platform that has an active user base of 80 million registered users.
According to KPMG Media and Entertainment Report 2018, the Indian OTT market is expected to grow 45 percent to reach ₹138 billion by the end of fiscal 2023. According to a report by Ernst & Young, the number of OTT users in the country will reach 500 million by 2020, making India the second–biggest market after the US. Thus gone are the days where movies were only released in theaters but it’s being released in our homes every day. That’s all about the Underrated Indian Streaming Platforms.